Email Marketing & Automation
Are you struggling to generate and convert qualified leads? Improve your inbound marketing with powerful email marketing strategies.
Inbound marketing is critical for businesses looking to attract new customers and improve conversion rates. While there are many forms of inbound marketing, email marketing is one of the most effective and impactful methodologies for lead generation. So what exactly is email marketing, and how does it work?
Email marketing is a powerful tool that utilizes email to promote business’s products or services. By highlighting a business’s latest offerings, email marketing can help improve brand awareness, drive traffic, generate more leads, and increase sales. Email marketing campaigns can consist of newsletters, special offers, surveys, and review requests, to name a few.
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Why Do Businesses Need Email Marketing?
Approximately 60 percent of consumers report making a purchase from a marketing email they received. Additionally, 83 percent of customers spend more money on brands that send regular email marketing communications. Despite the growth of social media platforms, email marketing still dominates lead generation.
With the right strategy, email marketing offers incredible opportunities to reach target audiences and drive meaningful action for your business. If you’re not implementing emails into your inbound marketing strategy, consulting with an email marketing agency can help you get started and ensure you develop an effective plan.
Email marketing strategies have evolved over the years. What worked a few years ago may no longer produce the same results. That’s why Digital Standout stays current with the latest strategies to ensure your emails receive more opens, clicks, and conversions. Taking a holistic approach to email marketing, we’ll help you build successful campaigns that align with your brand’s needs, financial capabilities, and ideal audience.
After developing a robust email marketing strategy, our team will put your campaigns into action. From initial setup to deployment, our streamlined process will ensure your message is delivered to the right audience at the right time. After sending your emails, we’ll continue to monitor your campaigns and make modifications as necessary.
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Are you struggling to design emails that spark engagement and action? Let our creative experts help you develop captivating email campaigns that reflect the latest trends and marketing techniques. With custom templates, our content will always align with your brand’s needs and create a user-friendly experience for your audience.
Regular auditing allows your business to analyze important factors influencing your email marketing success. From segmentation to design and performance, Digital Standout will audit every aspect of your email marketing to maximize your results. If we think there is something you can improve upon, we’ll let you know so you can make better decisions for your business.
A Full-Service Email Marketing Agency
While it might seem simple to craft an email and click send, many businesses fail to drive results with their email campaigns. Additionally, managing email lists can be time-consuming and tedious. If this sounds familiar, hiring an email marketing agency can help you build a healthy subscriber list and create email campaigns that yield a return on investment.
Digital Standout is a full-service email marketing agency. Using the latest approaches, our team will help generate engaging emails that improve conversion rates and dodge those pesky spam filters. From strategy to audits — and everything in between — we’ll cover every aspect of your email marketing so you can get back to running your business.