With more customers turning to the internet, online advertising is a rapidly emerging marketing strategy that almost every company can benefit from. While there are many platforms to choose from, Google continues to dominate advertising strategies for its wide range of options and effectiveness. By using the world’s largest search engine and its partnering sites, Google Ads can help businesses connect with more online customers and drive motivated leads.
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What is Google Ads?
Google Ads is a pay-per-click (PPC) online advertising platform that displays ads on Google’s search engine results pages. With PPC advertising, businesses only pay when their ads are clicked on by visitors. Typically, ads appear at the top and right side of Google search results pages. Google offers several ad formats, including:
- Text ads
- Image ads
- Video ads
- Product shopping ads
- Responsive ads
- App promotion ads
- Showcase shopping ads
- Call-only ads
How Can Google Ads Benefit Your Business?
Today, businesses of all sizes are turning to Google Ads to attract new customers. A cost-effective method, Google Ads aims to improve brand awareness and drive qualified traffic to your website. With the right ad strategies, businesses can quickly target their audience, generate more leads, and grow revenue.
High-traffic websites still rely heavily on SEO, but it takes time for keywords to rank in search engine results pages. Google Ads can help bridge the gap and bring in instant traffic. With great targeting capabilities and a wide range of formats to choose from, Google Ads can be a powerful method for growing your business.
Complete Your Advertising Strategy with Display Ads
As a business owner, creating a valuable, recognizable brand is critical to your success. Using Google display advertising, you’re given the tools to do just that. Display ads appear on third-party websites and incorporate test, image, or video elements to advertise products or services. The most common display ads include:
- Banner ads
- Interactive content
- Video content
- Pop up displays
- Expanding ads
- Retargeting ads
- Native ads
- Social ads
Visually engaging for customers, display ads can be used across a wide range of platforms and offer excellent targeting features for advertisers. As part of a comprehensive online advertising strategy, display ads should be considered.
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Remarketing Ads Keep You Top-of-Mind
The majority of customers who visit a website do not convert. There are a variety of reasons why this can happen, from the customer wanting to do more research to the user not finding what they were looking for. By utilizing retargeting ads, businesses can remarket to users who visited their website without completing a conversion.
Retargeting ads can be extremely effective when implemented correctly. When potential customers repeatedly see your ad, they recognize your brand and are more likely to make a purchase or take favorable action. With high click-through and conversion rates, retargeting ads are a great way to improve brand visibility, drive traffic, and increase sales.
Google Partners are recognized for maximizing campaign success, maintaining clients’ campaigns, and demonstrating Google Ads expertise. When partnering with Digital Standout, you’ll be working with trusted experts specially trained to provide the best Google Ads service. We understand what it takes to develop successful campaigns and consistently achieve measurable results for our clients.
Experienced Ads Management
Are you tired of spending money on ads that don’t generate results? Paid search can be an extremely effective form of advertising, but without experience you’ll waste both your time and your money. Experienced advertising agencies can help to ensure your ads are effective and drive revenue for your business.
At Digital Standout, we pride ourselves on being a leader in paid search advertising. Offering the best ad strategies and an unmatched customer experience, our advertising specialists are some of the best in the industry with a proven track record in growing businesses.